Create goals
Goals will help you to
determine the success of
your website; use goals to
measure how often users
complete specific actions on
your website that contribute
to the success of your
business. You also have the
option of assigning a
monetary amount to
the conversions.
Implement event
tracking
Add event tracking to collect
data about interactions with
your website content. Events
are user interactions with
content that can be tracked
independently from a
webpage or a screen load.
This can be pages, external
links, PDF downloads and
form submissions.
Custom alerts
Google Analytics provides a
way to automatically track
variations in key metrics for
your website. Custom alerts
monitor traffic and goals and
notify you of issues. For
example, email or SMS alerts
can be sent when triggers are
activated, acting as your
contingency to ensure action
is taken should traffic drop
Demographics
Activate the demographics
report to understand your
audience composition in
terms of gender, age and
interests. This very powerful
data at your fingertips will
help you to understand the
kind of creative content to
develop, media buys to
make, and audiences
to develop.
Google Tag
Manager
This free tool makes it easy
for marketers to add and
update website tags,
including conversion
tracking, site analytics and
remarketing. With just a few
clicks, and without needing
to edit your website code,
you are able to streamline
your implementation.
Cross domain
tracking
If you have a subdomain,
don’t forget to implement
cross-domain tracking to
maintain the original source.
This feature makes it possible
for analytics to see sessions
on two related sites (such as
an eCommerce site and a
separate shopping cart site)
as a single session.
Filters
Filters can be used to include
and exclude subsets of traffic,
and set up your filters and
self-referrals to limit and
modify the data that is
included in a view. For
example, you can use filters to
exclude traff ic from internal IP
addresses, self-referrals
payment gateways and
referral spam.
404 pages
Tracking errors is also
important to monitor the
health of your site and keep
track of signals indicating a
negative user experience.
Tracking 404 (missing) pages
to identify them in a custom
report and actively how
many users experienced this
is crucial to actively cleanse
and redirect such pages.
Funnel tracking
Measuring conversions is
crucial for any online brand.
Simply measuring the final
conversion point doesn’t tell
the full story for many sites.
Setting up funnel tracking
highlights the steps a visitor
needs to take before reaching
the conversion. You can see
where roadblocks are and
optimise your funnel better
Ecommerce
tracking
This allows you to measure
the transactions and revenue
your website generates. You
typically implement it once
the user has completed the
checkout process. You can
then correlate sales data with
site usage data like sessions,
bounce rate and traffic
source/medium.
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